New Beach Clubs in St Tropez 2025

Saint-Tropez, renowned for its glamorous beaches and vibrant social scene, has introduced several new beach clubs in 2024, each offering unique experiences that blend luxury, style, and the quintessential Riviera charm.

Jacquemus’ Pop-Up Beach Club

Fashion designer Simon Porte Jacquemus has expanded his creative vision to the shores of Saint-Tropez with a pop-up beach club. This exclusive venue showcases Jacquemus’ signature aesthetic, featuring chic décor and a curated ambiance that reflects the brand’s playful yet sophisticated style. Guests can enjoy a blend of fashion and leisure, making it a must-visit spot for the fashion-forward beachgoer.

Byblos Beach

An extension of the renowned Hôtel Byblos, Byblos Beach offers a sophisticated yet relaxed atmosphere on Pampelonne Beach. The club features chic décor with natural materials, providing comfortable sunbeds and exceptional service. The menu emphasizes Mediterranean cuisine with a focus on fresh, local ingredients, making it a perfect spot for those seeking luxury by the sea.

La Serena Beach

La Serena Beach provides a tranquil and family-friendly environment on Pampelonne Beach. With a commitment to sustainability, the menu offers shareable platters, pasta, fish, and meat dishes, along with a dedicated children’s menu. The relaxed ambiance and attentive service make it a favored choice for those looking to unwind by the sea.

Loulou Beach Club

Inspired by the chic spirit of the 1950s French Riviera, Loulou Beach Club combines bohemian elegance with a lively atmosphere. The menu, crafted by executive chef Benoit Dargère, features fresh Mediterranean dishes influenced by French, Italian, and Sicilian cuisines, including antipasti, salads, pizzas, and pasta. The stylish setting and delectable offerings make it a must-visit destination.

Tahiti Beach Club

One of the oldest and most beloved beach clubs in Saint-Tropez, Tahiti Beach Club offers a relaxed and family-friendly atmosphere while still exuding Riviera glamour. With a focus on traditional French and Mediterranean cuisine, it’s perfect for those seeking a classic beachside dining experience.

Nikki Beach

Known for its vibrant parties and celebrity clientele, Nikki Beach offers a lively atmosphere with world-class DJs, gourmet dining, and exceptional service. It’s the go-to spot for those looking to experience the energetic side of Saint-Tropez’s beach scene.

These establishments enhance Saint-Tropez’s reputation as a premier destination for those seeking the perfect blend of relaxation, luxury, and style by the sea.