St Tropez Boats Welcomes The Yacht Collection

From a long lunch at Pampelonne to a season at sea, or a yacht of your own.

A day with St Tropez Boats has a rhythm of its own. The old port in the morning, still quiet before the cafés fill. A run along the coast to Pampelonne, the tender nudging up to the pier at Club 55 just as lunch begins. A swim in a cove that only seems to exist from the water, and the slow return as the light turns the town the colour of apricots.

For many guests, that is exactly the day they came for. For others, it raises a different question. What would a week feel like, rather than an afternoon? Or a summer drifting south to Corsica and Sardinia? And, somewhere between the citadel and the harbour wall, what would it be like to have a yacht of your own?

That is where The Yacht Collection comes in. We are pleased to introduce it as a partner to St Tropez Boats, bringing yacht sales and long-range charter into the same conversation as the days you already spend with us on the water.

A familiar starting point

Some of the boats that make a St Tropez day so easy are the same ones people go on to own. A Wajer 55 with its wide, open cockpit. A Pardo 43 that covers the bay in minutes. A Vanquish that turns the run to Pampelonne into the best part of the morning. Spend a day aboard and you learn more about a yacht than any brochure can tell you.

The Yacht Collection was built around that kind of understanding. Rather than presenting every listing available, it focuses on yachts chosen for their quality, character, pedigree and ownership potential. Wajer, Pardo, Vanquish and Dehler sit alongside Sanlorenzo, Sunreef and Royal Huisman, each with a clear reason for being there.

For buyers, that means a shorter path between first curiosity and the yacht that genuinely fits. Brokerage yachts and new builds are presented side by side, with market insight and a buyer’s guide written to inform rather than persuade. The starting point is always the same: how you intend to use the yacht.

Beyond the bay

Charter is the other half of the story. The Yacht Collection presents a selection of yachts for charter across the Mediterranean, the Caribbean and well beyond the usual routes.

The fleet is varied by design. Fifi, a Custom Line 140 delivered in 2025, suits guests who want the most current yacht on the water. La Mirage, a 52-metre Amels, has a long reputation for relaxed family charters. And King Benji, a 47-metre explorer, pairs genuine adventure credentials with a plunge pool on the bow.

The destinations follow the same thinking. Italy, the Balearics and Greece for the classic Mediterranean summer. St Barts, Antigua and the Bahamas once winter settles over Europe. And for those drawn further, French Polynesia, Patagonia or the remote atoll of Aldabra in the Seychelles.

Why this partnership makes sense

St Tropez Boats exists to make time on the water feel effortless. We know this coast from the Baie des Canebiers to Cap Camarat, the captains who work it and which beach clubs are worth the tender ride. The Yacht Collection brings the same kind of knowledge to a much wider canvas, working with shipyards, brokers and crews across several oceans.

Both sit naturally within The S Collection. A client might spend a July afternoon at Pampelonne aboard a Wajer, return in autumn to watch Les Voiles de Saint-Tropez from the water, then spend the winter deciding between a Wajer of their own and something larger with The Yacht Collection’s brokers. Each step is handled by people who understand the one before it.

Nothing about the way you book a day with St Tropez Boats changes. What changes is how far the conversation can go.

What this means for you

If you are planning a day out from St Tropez, we are here as always. If that day has you wondering about a week in the Cyclades or a season in the Caribbean, we can introduce you to The Yacht Collection‘s charter team. And if you are thinking about ownership, whether a first boat or the next step up, their brokers will help you compare the yachts that matter, with honest advice on how each would suit the way you like to spend time at sea.

Tell us where the idea begins. We will take care of the introductions.

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