Collaborating with Porsche: The Art of Dreams

We are thrilled to announce our exciting collaboration with Porsche, a name synonymous with bold design and unparalleled innovation, for the rental of a stunning sailing yacht used during the main event of their renowned art initiative, The Art of Dreams.

Porsche’s Vibrant Color Legacy

Porsche’s history is rich with iconic, vibrant colors that have defined their design ethos. From the striking Guards Red, which first adorned the 930-generation Porsche 911 in 1975, to the captivating Ruby Stone seen in early 911, 928, and 944 models, and the contemporary Miami Blue, reminiscent of Florida’s clear waters, color has always been a hallmark of Porsche’s aesthetic.

The Art of Dreams: Southern Spins

The sixth instalment of The Art of Dreams, titled ‘The Land of Dreams,’ has transformed southern France into a vivid dreamscape. This extraordinary project, created in collaboration with Dutch artist Thomas Trum, showcases his distinctive use of color and explores the intricate dance between human creativity and machinery. Trum’s innovative approach, using unconventional tools like agricultural equipment and road marking machines, brings a dynamic and rhythmic interaction to his artworks.

Highlighting the French Riviera

Porsche’s latest series, Southern Spins, is an exploration of color, rhythm, and movement, beautifully aligned with the electric dynamism of the Porsche Macan. These large-scale canvases, displayed at the prestigious Design Parade Hyères festival at Villa Noailles, exemplify the synergy of color theory and kinetic energy. This exhibition, set against the stunning backdrop of the French Riviera, is a testament to the immersive world of Porsche’s artistry.

A Stage for Dreams

“Colour and Porsche have always been inseparable themes,” states Ragnar Schulte, Head of Experiential Marketing at Porsche. This collaboration with Thomas Trum for The Art of Dreams initiative in 2024 underscores Porsche’s commitment to celebrating vibrant creativity and dynamic expression. Trum’s work, characterized by its choreographic blend of human movement and mechanical precision, mirrors the essence of Porsche’s design philosophy.

An Unforgettable Experience with St Tropez Boats

Our collaboration with Porsche for this prestigious event adds a unique dimension to the celebration. The sailing yacht not only enhances the luxurious experience but also embodies the spirit of innovation and elegance that both brands stand for. As guests sail along the picturesque French Riviera, they are enveloped in the same spirit of colour and movement that defines Trum’s artwork and Porsche’s legacy.


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